Graza — E-commerce Redesign Study
A polished take on a playful olive oil brand — keeping the squeeze-bottle charm while sharpening the buying flow, with a clear side-by-side story for when to Sizzle and when to Drizzle.
Category
Food & Beverage
Year
2025
Type
E-commerce Redesign Study
Reference
graza.co
The challenge
The brand's playful energy is iconic, but first-time cooks can struggle to quickly understand which bottle fits which job in the kitchen.
The concept
A vibrant but disciplined storefront: a direct Sizzle-vs-Drizzle comparison, chunky friendly type, and a buying path that goes from curious to checkout in a couple of scrolls.
Key highlights
Side-by-side Sizzle vs Drizzle comparison module
Chunky editorial type with sunny kitchen palette
Short, mobile-first path from product to cart
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