OneNine5 — E-commerce Redesign Study
An editorial rethink of an eco-conscious travel goods store — trading a conventional catalog grid for immersive product storytelling, warm monochrome tones, and a layout that lets the recycled materials speak first.
Category
Travel & Lifestyle
Year
2024
Type
E-commerce Redesign Study
Reference
onenine5.com
The challenge
The original store leans on dense navigation and small product imagery, which undersells the tactile, sustainable materials that make the products special.
The concept
A calmer, editorial storefront: oversized product photography, a stripped-back type system, and quick-glance specification blocks so shoppers get the details without digging through menus.
Key highlights
Editorial hero with material-first product storytelling
Quick-glance spec blocks for dimensions and capacity
Warm monochrome palette with generous whitespace
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